About Us

Passionate about product packaging that doesn’t break the bank.

Our genuine passion for helping Australian businesses succeed in the retail market sees us work with brands both large and small to create flexible product packaging and custom product labelling solutions that allow businesses to pivot quickly as the market moves, introducing or trialing new products quickly and easily without the need for large investments.

Colourful Ted and Mems branded stand up pouches on bench with white background

Passionate about helping your business make big impressions without breaking the budget, we are here to help your business or start up get the support you need to get your products flying off the shelf.

With experience that spans over 20 years helping Australian businesses and startups get their food and beverage products flying off the shelf, we pride ourselves on the solid relationships we have built from supporting brands in their journey to create flexible product packaging that works for their business model and helps increase sales of their product. We know how to get big business results at small business prices.

Product packaging with digital printing that wow’s.

By using the latest digital printing technology, our short run, high quality digital printing helps give you the flexibility to create packaging and product labelling to suit your brand whilst allowing for multiple designs (SKU's) within that project. Not only does this allow you the freedom of exploring the possibility of more product lines, it also allows you to create something special for each individual product, brand packaging without a large investment for your business; great packaging, smaller outlay; providing a total packaging and labelling solution for your business.

Our support team is here to help you choose what packaging printing or labelling solutions will be best suited to your product. We will work closely with you to give you any advice you need to choose the flexible packaging that will give you the longevity and shelf life your product requires, the ease of use your customers love and to make the biggest impact when on the shelf amongst your competitors.

Big impact! Little outlay!

Product labels on clear stand up pouches branded Sweet Addiction.


Based in Melbourne's west, we pride ourselves on being Australian owned, with our packaging manufactured right here in Australia from locally sourced materials wherever possible. Supporting Australian business and manufacturing is as important to us as it is to you.

Are you ready for your brand to make a big impact?

Get in contact now and ask us what we can do for your business or request a FREE food product label design or product packaging sample pack.

We can help you achieve a big brand look for less for your (use small images of products here and link to individual pages)

  • Stand up pouches

  • Product labels

  • Centre seal bags

  • Sachets and three side seal bags (3SS)

  • Resin badges

  • Rollstock

Meet the team.

Labelled as a ‘Maverick, pioneer, innovator’ by Packaging News Magazine, Ross is the leader of our expert team at Read Labels & Packaging and has been involved in packaging and labelling himself for over 20 years. He established the first custom label making company in Australia that offered only digitally printed labels in 2000 and has grown the business over the past 20 years to what it is today. Read Labels and Printing has made exclusively digitally printed custom flexible packaging accessible to small businesses and start ups to successfully allow small food and beverage brands to create an impact on shelf.

Smaller brands that are just establishing themselves in the market can now stand proud on shelf next to the larger brands with custom packaging that looks the part, without the huge investment. Making smaller minimums and multi SKU printing accessible to smaller businesses for every order means business owners can remain flexible in their approach to trialing and testing new products and brands in the market quickly, and with less financial risk.

Ross is always happy to chat to you about your flexible packaging and product labelling requirements. Reach out today.