How to scale your product-based business with flexible packaging.
From the very beginning of a product-based business packaging is on your mind, as it should be. Packaging can make or break a brand's product range if the sizing is wrong, the pricing is excessive and of course if the look and functionality leave a lot to be desired.
There are plenty of things to consider when you are looking for the right flexible packaging for your product. A few key things to consider for your business at the very beginning of your journey are:
Minimum order quantities (MOQ’s);
Printing multiple product options (SKUs);
Cost per unit;
Branding;
The ability to stand out in your category;
The ability to be competitive in your category;
Usability and appeal for your target market;
How will lower MOQs and multiple SKU printing help to scale my business?
Quite simply, these two benefits of digitally printed food packaging alone can help by lowering the investment in product packaging from the very beginning. They allow you to concentrate on launching your product to market with the lowest quantity you need, and test the waters in your product category with multiple SKUs that are well branded, and instantly have your brand looking ready to take on the big guns in your product category from the very beginning.
We have had many business owners come to us that have been under the impression that stand up pouches, three side seal and sachet packaging must be ordered in high-volumes from overseas to see any kind of well branded food packaging. That is simply incorrect and we love seeing the relief on the faces of small businesses when we tell them this.
The fact is, digitally printed packaging requires no traditional printing plates that are sometimes required for large volume packaging printing. Your design is printed straight from the computer file, allowing quicker set up times than traditional printing, and the ability to print minimums of around 2000 compared to the over 10,000 quantities we often hear people have been quoted.
Digitally printed food packaging is one of the most efficient ways to print multiple SKUs when needed. Being able to print packaging for a whole range, or re-order as needed is a great way for smaller businesses and startups to keep their packaging looking professional, without the need to risk large volume orders. It also has some hidden benefits, with little risk that include:
Being able to introduce new product lines;
Trial new products in the market quickly & easily;
Introduce special or seasonal product lines;
Order what you need, as you need it.
Are there packaging options for smaller size products as well as larger?
Absolutely! From snack sized or single serve products to bulk goods we have you covered.
Our range of what we call flexible packaging includes multiple packaging options that can all be branded your way. Some customers we work with start with smaller packaging (used for samples or single-serve packaging) then find themselves moving through to stand up pouches.
Read Labels & Packaging product packaging options include:
Stand up pouches can be made for products from 50g right up to a few kg’s. Used for products that can include, wet food, dry goods, pet treats, powdered supplements and so much more the sizing options are limited only to your imagination and can be tailored to your needs.
Partnering with the right packaging supplier can help you scale your business as you grow.
As a startup or small business just getting into the swing of things in regards to product packaging we welcome you to visit us, arrange a chat or request free samples of the product packaging you are looking at for your brand. We are always happy to chat about packaging and are completely open to helping you gain the confidence you need to move forward with your product packaging through answering questions and guiding you along the way. Here is the kicker…we are also well placed to help you with larger volume digitally printed packaging as you scale your business and have larger requirements!
We are here with you all the way, large or small.
Head to our contacts page to reach out for an initial discussion about your packaging needs or view the video that takes you through the range and what we can do for you at RLP.