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Packaging is generally one of the first impressions your customer will get of your product and brand. It is absolutely paramount that you hit the nail on the head with this one and get your first impression right.

Your product packaging should not only represent your brand perfectly but also have the appropriate functionality and shelf appeal that would capture the attention of potential customers- no pressure at all there!

We know how challenging it is for a growing business to establish themselves in the big market, that's why we're here to help. Here are some tips you will want to know before making that big leap and trying to get your products established in supermarkets and larger retailers.

Flexible Packaging has shelf appeal

The WOW factor – stand up pouches can do significantly better than other packaging options like boxes, jars and even bottles. The flexible materials used allow the product to be packaged, packed, transported and displayed on shelf with very little chance of damage due to the flexible properties of the materials used to create the packaging, meaning less product lost and great looking product on shelf every time!

Design wise, a stand up pouch can give you exceptional design space with a relatively large surface area visible to consumers. Virtually every surface of your stand up pouch can be branded your way (there is even space for a sneaky brand message on the bottom).

Jars and bottles can have a very little surface area visible to the consumer when on shelf and so while labelling for these products can be great for some… for others it may not be the best option. Moving to flexible packaging means no more need to consider the curve of your jar or bottle when designing.

Flexible Packaging is practical

Stand up pouches come with a resealable zipper which provides consumers with convenient storage and reusability. Less bulk, less space, more convenient. Customers love a product that can go from shelf to pantry with no issues and it's a great opportunity for your packaging to be a subtle reminder of your brand every time they head to the pantry!

Functionality and brand recognition on one little package… literally.

Flexible Packaging is versatile

It is the chameleon of the packaging industry- able to adapt and suit more than one type of product.

Whether you're thinking of selling pet food, screws and bolts, cosmetic products or even detergent- they can all be stored inside a stand up pouch!

Flexible Packaging is economical

Stand up pouches weigh significantly less, and take up less storage space than boxes, jars and containers. Paired with their easy usability, the storage space saved for unused packaging makes this option a good one to consider when starting out and space is lacking.

While it may seem inconsequential to some, the ability to fit more packaging a carton can result in cutting down of transportation costs as well as less trucks are needed to deliver the same amount of product. Less trucks on the road can lead to less congestion which also leads to less collective greenhouse gases emitted. So overall you are not only making a cost cutting decision for yourself but also doing your bit for the environment- it's a win-win for all!

With the majority of materials needed to create flexible packaging sourced from locally, our Melbourne made packaging can be a great resource for Australian business with the 'sourced locally' factor a big win for Melbourne brands especially.

How do I get started?

So now you've decided on packaging your product in a stand up pouch, what's next? Understanding how digital print works and how it might benefit your growing business is a good start when considering your options.

On digitally produced flexible packaging

There are options abound when it comes to packaging for your products therefore it is important that you find the one most suited for you and your business needs. One of the fastest growing trends in the packaging industry is digital print- but what does it mean for you?

  • Smaller minimum orders of approximately 2000 pieces per run, means that as a growing business you have the option of printing in amounts that you require rather than in bulk, which often are more expensive.
  • Multiple SKU's in one print run, means that you have the opportunity to develop your business and test out new markets.
  • Faster lead times and less set up costs, means that SMEs can focus on expanding their brand affordably.
  • Stunning quality without compromising the price.
  • Customized to suit the needs of a growing business - it is your concept to reality in no time!

If you would like to know more about how to increase your shelf appeal, read our blog on 'The importance of good design'

Flexible Packaging has a lot of benefits to it and helps to open up a bunch of new opportunities especially for the growing business. If you'd like to speak with someone about flexible packaging, call +61 3 9397 0355. Alternatively, shoot us an email at